# TasteMakers

> TasteMakers is a Dutch influencer marketing marketplace connecting nano and micro influencers (5,000–15,000 followers on Instagram or TikTok) with local businesses, launching first in Utrecht, Netherlands.

TasteMakers BV is based in Utrecht, Netherlands. The platform is a two-sided marketplace: influencers receive free product and experience vouchers at local partner businesses, and in exchange post authentic content (Instagram Reels, posts, Stories, or TikTok videos) about their experience.

## Key facts

- **Type:** Mobile app (iOS and Android) + marketing platform
- **Company:** TasteMakers BV, Utrecht, Netherlands
- **Launch city:** Utrecht
- **Expanding to:** Amsterdam, Rotterdam, Den Haag, Eindhoven
- **Target influencers:** Nano and micro influencers, 5,000–15,000 followers
- **Cost for influencers:** Free — influencers always pay nothing
- **Cost for businesses:** Transparent flexible pricing; no agency markups, no percentage cut per visit. Details shared at launch.
- **Website:** https://tastemakersapp.nl

## How it works for influencers

1. Apply via the TasteMakers app using your Instagram or TikTok handle
2. The TasteMakers team reviews and approves the application, assigning a tier (bronze, silver, or gold)
3. Verify identity with a 6-digit code sent after approval
4. Browse nearby campaign offers on an in-app map
5. Activate a voucher (maximum 2 active vouchers at a time), valid for 48 hours
6. Visit the business and show the QR code at the door
7. Submit your Instagram or TikTok post URL as proof
8. Voucher is marked redeemed

## How it works for businesses

1. Create a campaign: set voucher value, required content format (Reel, post, Story, or TikTok), hashtags, and tags. Choose which creator tier can claim it.
2. Verified creators near you see your campaign on the map and claim a voucher
3. The creator visits, shows a QR code at the door, and posts within 48 hours
4. Post URLs arrive directly in your dashboard

## Why TasteMakers

- **For creators:** Free products and experiences, portfolio building, no brand deal pitching required
- **For businesses:** Authentic non-ad content, direct local reach, no middlemen, no agency commissions, no contracts or account managers

## Supported platforms

- Instagram (Reels, feed posts, Stories)
- TikTok

## Cities

- **Launching:** Utrecht
- **Coming soon:** Amsterdam
- **Planned:** Rotterdam, Den Haag, Eindhoven

## Frequently asked questions

**What is TasteMakers?**
TasteMakers is an influencer marketing platform that connects nano and micro influencers with local businesses in the Netherlands. Influencers get free products and experiences; businesses get authentic social media content without agency fees or contracts.

**Is TasteMakers free for influencers?**
Yes. Influencers join and use TasteMakers completely free of charge. They receive complimentary products and experiences at partner businesses in exchange for posting about their experience on Instagram or TikTok.

**What follower count do I need to join TasteMakers?**
You need at least 5,000 followers to apply. TasteMakers focuses on nano influencers (5K–10K followers) and micro influencers (10K–15K followers).

**Where is TasteMakers available?**
TasteMakers is launching first in Utrecht. Amsterdam is next, followed by Rotterdam, Den Haag, and Eindhoven.

**How is TasteMakers different from a traditional influencer marketing agency?**
Traditional agencies charge roughly 10× more, lock businesses into contracts, and require an account manager for every campaign. TasteMakers automates matching, voucher issuance, and post verification — delivering authentic local content at a fraction of the cost, with no minimum commitment.

**How many vouchers can an influencer hold at once?**
Influencers can hold a maximum of 2 active vouchers simultaneously. Each voucher is valid for 48 hours after activation.

**What kind of content do businesses receive?**
Businesses receive Instagram Reels, feed posts, Stories, and/or TikTok videos — depending on the brief they set. All content is posted by real local influencers who actually visited the business.

**Does TasteMakers work with macro influencers or celebrities?**
No. TasteMakers is specifically designed for nano influencers (5K–10K followers) and micro influencers (10K–15K followers). The focus is on hyper-local authenticity, not reach.